To launch their first-ever, major broadscale integrated campaign, Amazon Business is collaborating with Sausalito-based full-service agency Butler Shine Stern & Partners (BSSP) to showcase Amazon Business’s role as a trusted partner for companies of all sizes, from neighborhood restaurants to global tech companies. This is the first campaign to come out of BSSP and Amazon Business’s partnership.

Nicole Michels McDonagh, Group Creative Director at BSSP: “This campaign is a tribute to every business leader daring to dream bigger. Amazon Business is dedicated to helping businesses of any size buy smarter as they grow and aspire to do even more. We came together with some amazing creative partners to tell stories with an eye on empathy and humor. Having big dreams and running a business to achieve them is hard work, it’s okay to find a laugh in the challenges every once and awhile.”

The striking set of images are placed in high-profile OOH placements in key markets like LA, NYC, and Chicago with strategic installations at LAX, JFK, and O’Hare to help reach business travelers. Chicago-based agency Walker Sands is also supporting with social elements.