One of my favorite projects, and working with an amazing in house creative team from Logitec, lead by art producer Fran O’Conner, creative director Timothy Hinson and art director Verity Peets and we created a drop dead gorgeous 60 second launch video, as well as 24 hero stills over the course of two long days in studio. The piece captures the swagger of gaming culture by creating gods from four archetypes Gaming, Music, Sports, and Fashion.
For years ASTRO Gaming has earned credibility as an authentic gaming brand, and its products are at heart of this culture. Their products are specifically designed for the underserved hardcore gaming professionals and core gaming enthusiasts. It was my pleasure to lend my style to this creative and direct a piece that oozes swagger and vibes. Please watch the spot and share if you enjoy it.