THe Astronauts

From the moment I opened the PDF containing the brief from Marcelo, at Jane & Jay for the launch of Astronauts Company, I was all in. The creative was a perfect fit for the type of projects where my creative collaborating thrives. In one word, brilliant, the over-arching concept of the smoke inside the suit aligning with the traditional practice of stoners “hot boxing”, was hysterical and visual as hell. 

During pre-production our team found a way to pump smoke into the suits ensuring that the effect was practical, not added in post. I always feel that having effects in-camera are far more rewarding and exciting for the creative process.