Advertising photography involves a complex set of processes for creatives & the crew behind the shoot. The pre-production for a high-level photoshoot or advertising campaign can be a daunting task if you’re not fully prepared. Here are some tips to get you motivated for your next photoshoot!
Read MoreHealth care professionals across the nation have been facing the descent of the COVID-19 pandemic with unwavering vigilance & grace. While the president has moved on, encouraging millions to follow suit, there are still tens of thousands of heroic frontline health care workers putting it all on the line for others. The selfless sacrifices of these health care professionals are truly admirable & our team was grateful to be at the forefront to capture raw content & powerful perspectives.
Read MoreWe recently produced a Nike Women's Sculpt Icon Clash fitness shoot implementing the highest COVID-19 safety protocols on set. This particular shoot was done on the first day we were allowed to be open, essentially at the start of phase three of re-opening in California.
Read MoreArtists create imagery to express an idea; to make a statement. The work is made more beautiful when it is left open to interpretation, prompting discussion. Tim Tadder created a series titled “Barriers,” prior to COVID-19 and sheltering in place, giving us a prime example of the colloquialism, “beauty is in the eye of the beholder.” This collection is an apt representation of what Covid-19 & social distancing is requiring of each of us. What was the original intent of this project?
Read MoreThe best photographers and directors, thrive when crisis presents. The uncertainty and disruptions create opportunity for amazing storytelling. Crisis is when our story telling talents are needed more than ever and it is also the time when the great ones become more relevant than ever. Advertising Photographers and commercial directors are some of the best storytellers, use this time to turn your skills towards the stories that will define our country’s.
Read More
