The 2018, NFL New Era Cap Attack and Defend launched a collection of sideline caps. We collaborated with our amazing partners to create another huge collection of images for their partnership with the NFL. Our team was in charge of production and execution for the shoots, capturing assets of brand ambassadors and used online, for broadcast and in stores. 

We delivered over 80 final still assets, supporting a training collection, a home and away series as well as the knit collections. We shot content for nine combinations of videos, featuring players going head to head, attack and defend videos, and a broadcast commercial featuring the knit collections.