The art industry can be a difficult market to break into. As art continues to rise in popularity and scarcity becomes more prevalent, more collectors and galleries alike are searching for new and upcoming artists on the rise.
As a first-time art investor, it’s imperative to understand the current global art market landscape. With $64.1 billion in total sales during 2019 and a drop by 22% in 2020 (50.1 billion), the global art economy is slated to bounce back this year. On a global scale, art is comparable to wine; it increases in value as it ages.
The world as we know it has changed forever. Through the pandemic, an emergence and ultimate rebirth of creativity have become imminent in the form of NFTs. This is a marketplace for art unlike any other, where inspired creators around the world auction individual pieces of their work for values few could have ever imagined.
Avant Gallery, a contemporary art gallery based in Hudson Yards, New York & Miami, is currently featuring the ‘Nothing to See’ & ‘Black is a Color’ collections by Tim Tadder.
Tim Tadder often creates bold and fearless work. His recent imagery for Manscaped’s Refined cologne presents a high-end, artful take on this men’s lifestyle product. Here is his blog post detailing the assignment.
When primary colors are mixed at equal parts, black is ultimately the precipitating color. During the process, an imperial display of tones appears in the swirling to mirror powerful structure & emotion from the subjects. At a crucial time for the nation to unite, I hope this collection encourages empathy, unity & a non-binary view of race. Black is a color challenges one to see past profiling & foresee the beauty that is capable of elevating the human experience. Black is a color demands that we look past skin tone, & into beautiful, infinitely complex humans.
Hyperice was looking to rebrand their company’s look & feel to put forth a high-level, premium, & upscale scientific based product that reflects the dedication to innovation & technology in the recovery space. It was the first shoot after they acquired the Normatec brand, so they needed to find a way to incorporate the new brand with their current innovation.
Advertising photography involves a complex set of processes for creatives & the crew behind the shoot. The pre-production for a high-level photoshoot or advertising campaign can be a daunting task if you’re not fully prepared. Here are some tips to get you motivated for your next photoshoot!
Health care professionals across the nation have been facing the descent of the COVID-19 pandemic with unwavering vigilance & grace. While the president has moved on, encouraging millions to follow suit, there are still tens of thousands of heroic frontline health care workers putting it all on the line for others. The selfless sacrifices of these health care professionals are truly admirable & our team was grateful to be at the forefront to capture raw content & powerful perspectives.
We recently produced a Nike Women's Sculpt Icon Clash fitness shoot implementing the highest COVID-19 safety protocols on set. This particular shoot was done on the first day we were allowed to be open, essentially at the start of phase three of re-opening in California.